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Sunday, November 08, 2009 • 1:15 AM • 53°

News

Advertising

Advertising in the Pulse
Rates and details good until 5/31/2010

Advertising in the Pulse helps you reach an affluent, educated audience with disposable income. Take some time today to learn more about easy and cost-effective advertising in the Pulse.

The Pulse announces a rate freeze for the 2009-2010 academic year. All rates remain the same from 2008-2009. To make contact with us in the old school way call 419.434.4621 or 419.434.4442. If you're new school, email pulse@findlay.edu.

RATES

Inch rates
$4 pci, the Pulse uses a five-column format, tabloid (11.5 x 17, live area is 10 x 15.5)
Columns are 1 7/8” wide, gutters are .125”
Circulation is approximately 2,000 weekly (print and online)

Modular sizes
Full page: $300 (10”w x 15.5”h)
Half page: $160 (10”w x 8.5”h)
Quarter page: $80 (5”w x 8.5”h)
One-eighth page: $65 (5”w x 4.25”h) NOTE: The Pulse accepts one-eighth page ads in the listed dimensions only.

Classified advertising: Available in paper as ROP. Classifieds are billed according to the inch rate, with a minimum charge of $4 per ad.

Process color
The Pulse publishes in process color. We have a limited amount of advertising space available on our color pages (color available on pages five and eight).

In each issue we make 20 column inches of process color available to advertisers. Space is sold on a first-come, first-served basis.

$7.50 pci is the inch rate for process color display advertising.

Inserts
Glossy or plain paper, 8.5x11, maximum. Cost is $145 per issue.

Display ad deadline: Noon Friday for publication the following Thursday
Insert copy deadline: Seven days prior to publication date, sent to Publisher (The Advertiser-Tribune, 320 Nelson St., Tiffin OH 44883 % Jay Sigler)

Publication Schedule for 2009-2010

August: 27                                        January: 7, 14, 21, 28
September: 3, 10, 17, 24                   February: 4, 11, 18, 25
October: 1, 15, 22, 29                        March: 11, 18, 25
November: 5, 12, 19                          April: 8, 15, 22

The ONA 2x2 Collegiate Newspaper Network
    The Pulse is a member of the Ohio Newspaper Association and takes part in its Ohio Collegiate 2x2 program. Eight college student newspapers published throughout Ohio have announced the formation of a small-space display ad network. The new network offers statewide and regional advertisers a convenient and cost-effective way to place their ad into an entire group of student publications through
a single sales contact.
   The new network also offers substantial cost savings over comparable buys placed individually.
   The name of the network is taken from the ad size: 2 columns across by 2 inches deep (3.5” width by 2” depth). The ad space offers plenty of room for logos and/or website addresses.
   Network ads are ordered for publication over a 7-day period. For only $600, a network ad will be published one time in each of the participating student newspapers.
   Network advertisers can reach an combined college student audience of more than 100,000.
   All participating network newspapers are members of the Ohio Newspaper Association. AdOhio, the advertising affiliate of the association, will serve as a clearing house and distribution channel for network ads.
Ohio College 2X2 Display Ad Network
participating student newspapers:
    • The Buchtelite - Univ. of Akron; published Tues &
Thurs; 10,000 circ; 25,000 campus
    • The AU Collegian - Ashland University; published
Thurs; 1,200 circ; 6,200 campus
    • The Pulse - University of Findlay; published
Thurs; 1,600 circ; 4,500 campus
    • The Daily Kent Stater - Kent State University;
published Mon-Fri; 10,000 circ; 22,500 campus
    • The Transcript - Ohio Wesleyan Univ.; published
Thurs; 1,000 circ; 1,850 campus
    • The Tan & Cardinal - Otterbein College;
published Thurs; 1,500 circ; 3,000 campus
    • The Clarion - Sinclair Community College
(Dayton); published Tues; 5,000 circ; 23,000 campus
    • The Independent Collegian - Univ. of Toledo;
published Mon & Thurs; 10,000 circ; 20,700 campus