MRKT049
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Marketing Club |
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| The Marketing Club will network with other students at The
University of Findlay by participating in student events
and getting involved with the faculty and the business
community. The student will learn different aspects of
creating, implementing, and tracking marketing efforts. The
Marketing Club will reach out to guest speakers who can
discuss topics related to marketing in different organizations.
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MRKT326
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Principles of Marketing |
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| Prerequisite or co-requisite: ECON 201
This course covers the development of basic concepts and principles in the field of marketing.
The fundamentals of the marketing mix and marketing's role in the community,
company, and economy are emphasized.
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MRKT377
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Consumer Behavior in Marketing |
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| Prerequisite: MRKT 326.
The acts of individuals directly involved in obtaining and using economic
goods and services, including the decision processes that precede and
determine these acts. The consumer-firm relationship in terms of concepts
drawn from contemporary social sciences as related to present and prospective
business activities is covered.
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MRKT385
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New Product Research & Dvlpmnt |
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| Prerequisite: MRKT 326 and BUAD 390
This course covers the role of potential demand research in identifying new
products in the market,
developing the product, and answering marketing questions related
to planning, launching, and managing new products.
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MRKT400
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Topics in Marketing |
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| Prerequisite: MRKT 326.
The content of this course will change and will cover such topics as sales
management, promotional strategy, international marketing, marketing for non-profit
organizations, and data base marketing information systems. |
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MRKT445
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Professional Selling |
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| Prerequisite: MRKT 326
The role of a salesperson in a dynamic economy is covered
in this course. The course will
deal with professional selling, effective communication, contacting prospects,
and sales interview techniques.
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MRKT477
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Advertising and Public Relations |
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| Prerequisite: MRKT 326.
This course covers the principles, nature, and functions
of advertising, the preparation of layouts, the writing of
copy, the selection and evaluation of media. The coordination of
advertising with other marketing efforts and social implications
of advertising are also addressed.
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MRKT480
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Retail Management |
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| Prerequisite: MRKT 326.
Principles of retail store management including pricing, profit determination,
inventory decisions, and merchandise planning decisions are covered
in this course. A managerial approach
to retail strategy is emphasized.
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MRKT485
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Marketing Management |
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| Prerequisite: MRKT 326.
A senior-management approach to general control of all
marketing activities with detailed study of interrelationships
between marketing and value chain activities is utilized.
The case study method is used in this course.
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MRKT495
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Seminar in Marketing |
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| Prerequisite: four courses in marketing.
This course is designed for special studies and
research in the student's major. This course is open for
individual or seminar
group work.
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MRKT499
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Marketing Internship |
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| Prerequisite: minimum 2.75 GPA and have earned a minimum of 30
semester hours at The University of Findlay.
A one-semester work experience with a business firm
supervised by the faculty. Details available from the program
director/department chair, the business intern advisor, or the Office of
Internship and Cooperative Education Programs. This course will be
graded S/U and may be repeated with a maximum of 12 semester hours
applying toward a degree.
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