Build a company, from the brand up!
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing provides an organizational and market-based perspective that often proves valuable as people move through their careers.
Also included are functions such as personal selling, sales force management, advertising and promotion, product design, marketing research and customer service.
As a marketing major you'll have many unique opportunities to practice what you learn. Students work with local businesses to provide an extreme marketing makeover in order to better promote and brand their establishments.We provide a competitive advantage to our students through the incorporation of an enterprise resource planning software known as SAP into our curriculum.