Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Marketing includes functions such as personal selling, sales force management, advertising and promotion, product design, marketing research and customer service. Marketing provides an organizational and market-based perspective that often proves valuable as people move through their careers.

A major in marketing is available at The University of Findlay and requires the 15 core business courses as well as various marketing courses. A minor in marketing, as well as an associate’s degree and certificate program in sales/retail management, are also offered.