Build a company, from the brand up!
Marketing is more than advertising and promotional items, it is about understanding, developing and promoting a brand. Regardless of what a company sells, whether it's a product or a service and no matter how big the business is, marketing is a vital function. It ensures that customers are aware of the company and how that company can benefit them.
Marketing provides an organizational and market-based perspective that often proves valuable as people move through their careers.
Some of the valuable skills learned by marketing majors includes areas such as personal selling, sales force management, advertising and promotion, product design, marketing research and customer service.
As a marketing major you'll have many unique opportunities to practice what you learn. Students work with local businesses to provide an extreme marketing makeover in order to better promote and brand their establishments.
Business students talk about their internship experiences and how they are prepared to go from graduation to occupation.
We provide a competitive advantage to our students through the incorporation of an enterprise resource planning software known as SAP into our curriculum.
The College of Business meets the highest standards of business education established by ACBSP through learning outcomes, quality and continuous improvement.