Course Information

​Course Number ​Title ​GE
MRKT049 Marketing Club
The Marketing Club will network with other students at The University of Findlay by participating in student events and getting involved with the faculty and the business community. The student will learn different aspects of creating, implementing, and tracking marketing efforts. The Marketing Club will reach out to guest speakers who can discuss topics related to marketing in different organizations.
MRKT326 Principles of Marketing
Prerequisite or co-requisite: ECON 201 This course covers the development of basic concepts and principles in the field of marketing. The fundamentals of the marketing mix and marketing's role in the community, company, and economy are emphasized.
MRKT377 Consumer Behavior in Marketing
Prerequisite: MRKT 326. The acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts. The consumer-firm relationship in terms of concepts drawn from contemporary social sciences as related to present and prospective business activities is covered.
MRKT385 New Product Research & Dvlpmnt
Prerequisite: MRKT 326 and BUAD 390 This course covers the role of potential demand research in identifying new products in the market, developing the product, and answering marketing questions related to planning, launching, and managing new products.
MRKT400 Topics in Marketing
Prerequisite: MRKT 326. The content of this course will change and will cover such topics as sales management, promotional strategy, international marketing, marketing for non-profit organizations, and data base marketing information systems.
MRKT445 Professional Selling
Prerequisite: MRKT 326 The role of a salesperson in a dynamic economy is covered in this course. The course will deal with professional selling, effective communication, contacting prospects, and sales interview techniques.
MRKT477 Advertising and Public Relations
Prerequisite: MRKT 326. This course covers the principles, nature, and functions of advertising, the preparation of layouts, the writing of copy, and the selection and evaluation of media. The coordination of advertising with other marketing efforts and social implications of advertising are also addressed.
MRKT480 Retail Management
Prerequisite: MRKT 326. Principles of retail store management including pricing, profit determination, inventory decisions, and merchandise planning decisions are covered in this course. A managerial approach to retail strategy is emphasized.
MRKT485 Marketing Management
Prerequisite: MRKT 326. A senior-management approach to general control of all marketing activities with detailed study of interrelationships between marketing and value chain activities is utilized. The case study method is used in this course.
MRKT495 Seminar in Marketing
Prerequisite: four courses in marketing. This course is designed for special studies and research in the student's major. This course is open for individual or seminar group work.
MRKT499 Marketing Internship
Prerequisite: minimum 2.75 GPA and have earned a minimum of 30 semester hours at The University of Findlay. A one-semester work experience with a business firm supervised by the faculty. Details available from the program director/department chair, the business intern advisor, or the Office of Internships and Placement. This course will be graded S/U and may be repeated with a maximum of 12 semester hours applying toward a degree.