Header 1Tips and guidelines Post Column 2There are three types of Facebook accounts: Fan Pages: These serve as the best way to represent your unit within the University. They generally represent an official body of the University. Groups: Groups should represent non-official UF entities. They are typically used to organize a group of people joined by a common interest, cause, event, or program. Personal Pages: These are for individual use only and may not be used as an official voice of the University. Interaction and dialogue should be welcome on a Facebook page. In the event that an individual has a question or complaint raised on an official UF Facebook page, the community manager should do his or her best to address the person's issue, as appropriate. The University of Findlay reserves the right to remove any posts on official UF pages that are obscene, defamatory or harassing. In the rare event that a post needs to be removed, the UF Facebook page administrator may follow up privately with the individual to notify him or her why the post was removed. Comments that are not specific to the content on an official UF Facebook page or advertise for third-party organizations are considered spam and should be removed. Things to keep in mind when posting on Facebook: Be authentic. This means being active, human and accurate with your posts. Be consistent. Post at least once a day, but not more than 3 or 4 times a day or people will begin to "unlike" your page. Be responsive. If a fan asks a question, try to answer as soon as possible. Be found. Claim a vanity URL at facebook.com/username Be creative. Share a variety of different content: news, photos, events, links to University web pages, achievements, rankings, polls, and contests. Be strategic. Use a link shortening service like bitly.com for all links. These services allow you to track exactly how many people clicked on your posts, where they are from and if they shared your link on Facebook or Twitter.