Header 1Tips & Guidelines Post Column 2 Establish the right voice. Know your audience and create messages that will engage them. Twitter users tend to prefer a direct, genuine and friendly tone. Limit your tweets to 140 characters. Many advise that you limit your tweets to 120 characters, to give people room to retweet without having to modify what you've created. Share timely news. Twitter is a fast-paced newswire in 140 characters. Your tweets must be timely to be relevant. Think visually. Can you capture a scene with a photo or video better than with text? Pictures and video carry more influence than text or links. Tell your followers what to do. If you want them to click on a link, say it in your tweet. Hashtag your tweets. The # symbol, called a hashtag, can be used to mark keywords within your tweets. Hashtagged words can help to categorize your tweets and help them show more easily within a Twitter search. #OilerNation Listen. Regularly monitor for comments about the university, brand and people. Ask. Ask questions of your followers to glean valuable insights and show that you are listening. Respond. Reply to compliments and feedback in real time whenever possible. Reward. Tweet updates about special offers, and time-sensitive information. Share useful information. Demonstrate wider leadership and know-how by referencing articles and links about the bigger picture as it relates to the university. Be sure to give credit where it's due. Champion your stakeholders. Re-tweet and reply publicly to great tweets posted by your followers. Give credit to the original poster by starting your tweet with RT @ and the user's account name. For a guide to the basics of Twitter, click here.