​​Business Analytics Emphasis​​​

​​​Fill a market need in an increasingly data-driven world​.​

In an increasingly data-driven world, businesses are leveraging information to gain a key, competitive advantage. Corporate investment and jobs in business analytics are expected to grow as businesses need to make sense of the data they are collecting. Business analytics refers to the knowledge, skills, and competencies required for the methodical exploration and investigation of business data. This includes using predictive and prescriptive statistical tools to support decision-making and to gain insight of business performance. There is a growing need in the market for well-rounded graduates who are able to transform data into meaningful information that can be used for strategic decision-making.

The Business Analytics Emphasis provides students with the skills to collect, analyze, understand, and interpret data. It exposes students to a variety of information systems and data through a series of business analytics courses. Students will also be provided with hands-on experience of statistical tools used in the business environment using data provided by industry partners. Our curriculum is designed to support a seamless transition from student to business professional. 

Research tells us there is a significant and growing need for young professionals with strong quantitative and analytical skills. Besides being an in-demand skill, business analytics can lead to a wide array of career opportunities, from marketing to information technology to finance.​

Find careers in:

  • ​Market Research​ Analyst 
  • ​Data Architect 
  • Financial Analyst
  • Business Analyst​​
  • Q​uantitative Analyst
  • Operations Research Analyst​

Program Highlights

  • ​Learn from exceptional faculty from the Computer Science, Mathematics, and Business Programs. 
  • Work with real-world data to find answers for real-world business problems.
  • Complements other functional business areas, such as accounting, ec​onomics, computer science, finance, information systems, management, and    marketing
  • Introduce you to a growing industry with high-paying jobs and or prepare you for graduate programs​​

Courses & Curriculum

​At the University of Findlay, we are preparing the next generation of business leaders by providing them with both the foundational skills and in-depth knowledge required to be successful in the world of business. Undergraduate students in the College of Business work towards earning a Bachelor of Science in Business Administration with an emphasis in an area of their choosing. A Bachelor of Science in Business Administration with a Business Analytics Emphasis from the University of Findlay, will allow you to develop the skills necessary to collect, analyze, understand, and interpret data in a business setting​. Click the buttons below to view the courses and curriculum in catalog.

​Outside of the Classroom

Networking and hands-on lear​ning opportunities at Findlay are endless. Here are a few ways our students gain experience outside of the classroom:

Delta Mu Delta Business Honor Society     

Delta Mu Delta is the exclusive business honor society recognized by the Accreditation Council for Business Schools and Programs (ACBSP) that recognizes and encourages academic excellence of students at qualifying colleges and universities to create a Delta Mu Delta community that fosters the well-being of its individual members and the business community through lifetime memberships.​

Dana Scholars     

The University of Findlay College of Business Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.

The Oiler 10
The Oiler 10 student-run, faculty-mentored marketing and consulting agency, in which students gain authentic hands-on experience by providing support and solutions to real businesses and organization​s. The group also has opportunities to travel and learn from agencies and businesses around the country. ​