college of business and humanities
Sport Business Strategy Emphasis
Bring your interest in sports to the business world. Study branding, management, and strategy to prepare for opportunities with sports organizations, events, entertainment, and related industries.
Business Administration – Sport Business Strategy Emphasis at Findlay
Why study Sport Business Strategy at Findlay?
Connect business fundamentals with the sport and entertainment industries through Findlay’s Sport Business Strategy Emphasis. Study how organizations approach marketing, events, fan experience, and growth.
- Build a business base. Study economics, marketing, management, and finance.
- Focus on sport strategy. Explore brand management, digital design, organizational behavior, event and facility management, and planning.
- Consider continued study. Students interested in advancing their education can explore Findlay’s Master of Business Administration.
The emphasis can support work with teams, athletic organizations, events, media, recreation, and hospitality. Opportunities vary by employer and experience.
PROGRAM HIGHLIGHTS
Sport Business Strategy by the Numbers
120+
Required credits
Listed for the Sport Business Strategy Emphasis program.
College of Business and Humanities
At a Glance
Degree
Bachelor of Science in Business Administration with a Sport Business Strategy Emphasis or Minor in Sport Business
Format
On-Campus, Online, or Hybrid
Required credits
120+ Credits
Curriculum
Course Requirements
Students earning a Bachelor of Science in Business must complete the following curriculum.
The core curriculum consists of required courses grounded in economics, marketing, management, and finance. View the full curriculum in the University of Findlay Undergraduate Catalog.
The emphasis curriculum consists of required courses grounded in digital design, brand management, organizational behavior, and management. View the full curriculum in the University of Findlay Undergraduate Catalog.
beyond graduation
Careers
A degree in sport business strategy opens the door to a variety of careers within sports, recreation, hospitality, and entertainment industries.
- Event Planner
- Event Coordinator
- Media Relations
- Promotions or Marketing Director
- Athletic Director
- Ticket Sales Representative
- Recreation or Facility Director
- Sport Team or Operations Manager
- Sponsorship Sales or Activation
- Memphis Grizzlies
- Columbus Clippers
- Cleveland Browns
- Walt Disney Swan & Dolphin Resort
- Professional Golfers’ Association (PGA)
- Country Inn & Suites
- Firelands Winery
- Marriott Hotels & Resorts
- Aramark
- Starwood Hotels & Resorts
- Detroit Tigers Spring Training
- Greater Cleveland Sports Commission
- Dallas Cowboys
- Cedar Point
- ESPN Wide World of Sports
- Sam Houston State Athletic Department
Graduates are well-prepared to work with sports teams, athletic organizations, event companies, media outlets, and hospitality businesses, applying strategic and business expertise to create engaging and successful experiences.
For national context on related careers, explore the U.S. Bureau of Labor Statistics Occupational Outlook Handbook profile for Entertainment and Recreation Managers.
TESTIMONIALS
The Oiler Experience
Hear directly from students about their experience
at the University of Findlay.
“UF’s business program has already prepared me for the real world with just a few semesters under my belt. I’ve learned how to build connections, maintain a strong work ethic, not be afraid to take a big leap, and so much more. I’m forever grateful for what the college has provided me with this far and cannot wait to see what the future holds.”
financial aid
Cost of Education
Students can earn endowed scholarships in addition to their merit scholarships during their time at Findlay.
opportunities
Clubs and Activities
There are many opportunities outside of the classroom to get involved, including:
The Oiler 10 student-run, faculty-mentored marketing and consulting agency, in which students gain authentic hands-on experience by providing support and solutions to real businesses and organizations. The group also has opportunities to travel and learn from agencies and businesses around the country.
The University of Findlay College of Business and Humanities Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business and Humanities faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.
The University of Findlay Organization for the Empowerment of Business Oriented Women seeks to empower business-oriented females by promoting networking, education, and opportunities between any interested students and outstanding industry professionals.
Students at the University of Findlay can join student organizations that fit their career goals as well as personal interests. SpEC is a student-run organization with a focus on providing students with networking and experiential learning opportunities related to sport and event industries.
GET STARTED
Explore Your Next Step
Ready to see whether Findlay fits your goals?