College of Business and Humanities
Business Administration – Sport Business Strategy Emphasis
University of Findlay’s Sport Business Strategy program prepares students to succeed in the dynamic industry where sports, entertainment, and business intersect.
Overview
About the Program
University of Findlay’s Sport Business Strategy program prepares students to succeed in the dynamic industry where sports, entertainment, and business intersect. As organizations expand beyond competition into media, branding, and fan engagement, this program equips students with the knowledge and skills needed to navigate an evolving global marketplace.
Students earn a Bachelor of Science in Business Administration with a Sport Business Strategy Emphasis, gaining a strong foundation in core business principles alongside specialized coursework in sport marketing, event and facility management, and strategic planning. The curriculum emphasizes analytical thinking, communication, and real-world application, helping students understand how to drive revenue, enhance fan experiences, and support organizational growth. Graduates are prepared to make informed decisions and adapt to emerging trends across the sport and entertainment landscape. The program also offers a seamless transition to the University of Findlay’s Master of Business Administration (MBA) for continued professional development.
Program
Highlights
Pairs Well with Other Subjects
Gain Fundamental and Specialized Knowledge
Valuable Internships
Work on Projects for Real Clients
College of Business and Humanities
At a Glance
College
College of Business and Humanities
Degree
Bachelor of Science in Business Administration
Format
On-Campus, Online, or Hybrid
Required credits
120+ Credits
Curriculum
Course Requirements
Students earning a Bachelor of Science in Business must complete the following curriculum.
The core curriculum consists of required courses grounded in economics, marketing, management, and finance. View the full curriculum in the University of Findlay Undergraduate Catalog.
The emphasis curriculum consists of required courses grounded in digital design, brand management, organizational behavior, and management. View the full curriculum in the University of Findlay Undergraduate Catalog.
beyond graduation
Careers
A degree in sport business strategy opens the door to a variety of careers within sports, recreation, hospitality, and entertainment industries.
- Event Planner
- Event Coordinator
- Media Relations
- Promotions or Marketing Director
- Athletic Director
- Ticket Sales Representative
- Recreation or Facility Director
- Sport Team or Operations Manager
- Sponsorship Sales or Activation
- Memphis Grizzlies
- Columbus Clippers
- Cleveland Browns
- Walt Disney Swan & Dolphin Resort
- Professional Golfers’ Association (PGA)
- Country Inn & Suites
- Firelands Winery
- Marriott Hotels & Resorts
- Aramark
- Starwood Hotels & Resorts
- Detroit Tigers Spring Training
- Greater Cleveland Sports Commission
- Dallas Cowboys
- Cedar Point
- ESPN Wide World of Sports
- Sam Houston State Athletic Department
Graduates are well-prepared to work with sports teams, athletic organizations, event companies, media outlets, and hospitality businesses, applying strategic and business expertise to create engaging and successful experiences.
TESTIMONIALS
The Oiler Experience
Hear directly from students about their experience
at the University of Findlay.
“UF’s business program has already prepared me for the real world with just a few semesters under my belt. I’ve learned how to build connections, maintain a strong work ethic, not be afraid to take a big leap, and so much more. I’m forever grateful for what the college has provided me with this far and cannot wait to see what the future holds.”
financial aid
Cost of Education
Students can earn endowed scholarships in addition to their merit scholarships during their time at Findlay.
opportunities
Clubs and Activities
There are many opportunities outside of the classroom to get involved, including:
The Oiler 10 student-run, faculty-mentored marketing and consulting agency, in which students gain authentic hands-on experience by providing support and solutions to real businesses and organizations. The group also has opportunities to travel and learn from agencies and businesses around the country.
The University of Findlay College of Business and Humanities Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business and Humanities faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.
The University of Findlay Organization for the Empowerment of Business Oriented Women seeks to empower business-oriented females by promoting networking, education, and opportunities between any interested students and outstanding industry professionals.
Students at the University of Findlay can join student organizations that fit their career goals as well as personal interests. SpEC is a student-run organization with a focus on providing students with networking and experiential learning opportunities related to sport and event industries.
college of business and humanities
Accreditation
University of Findlay’s College of Business and Humanities is accredited by recognized regional and national bodies, ensuring your degree holds weight with employers and institutions nationwide. Most business programs are ACBSP accredited.
Accreditation status is reviewed on a regular basis. For the most current accreditation information, visit the University of Findlay Accreditation page.
