college of business and humanities
Business Analytics Emphasis
Use data to solve business problems and guide decisions. Develop skills in analytics, information systems, and business intelligence while connecting technical tools with a broad business foundation.
Business Administration – Business Analytics Emphasis at Findlay
Why study Business Analytics at Findlay?
Use data to inform business decisions through Findlay’s Business Administration emphasis in Business Analytics. The bachelor’s pathway brings together business foundations and applied analytics.
- Build business context. Study economics, marketing, management, and finance alongside your analytics emphasis.
- Work with data tools. Explore mathematics, information systems, SQL, and business intelligence technology while analyzing real business problems.
- Consider your next step. The program links to Findlay’s Master of Business Administration for students interested in continuing their education.
Business analytics skills can support roles in data analysis, strategy, and decision support across industries. Responsibilities vary by employer and role.
PROGRAM HIGHLIGHTS
Business Analytics by the Numbers
120+
Required credits
Listed for the Business Analytics Emphasis program.
College of Business and Humanities
At a Glance
Degree
Bachelor of Science in Business Administration with a Business Analytics Emphasis
Format
On-Campus, Online, or Hybrid
Required credits
120+ Credits
Curriculum
Course Requirements
Students earning a Bachelor of Science in Business Analytics must complete the following curriculum.
The core curriculum consists of required courses grounded in economics, marketing, management, and finance. View the full curriculum in the University of Findlay Undergraduate Catalog.
The emphasis curriculum consists of required courses grounded in data analytics, information systems, mathematics, SQL, and BI technology. View the full curriculum in the University of Findlay Undergraduate Catalog.
opportunities
Hands-On Experience
Students represented the university in the National Collegiate Analytics Competition, tackling real-world business scenarios alongside teams from across the country. The competition strengthens analytical thinking, collaboration, and communication skills.
beyond graduation
Careers
A degree in Business Analytics opens the door to a variety of high-demand careers focused on data analysis, strategy, and decision-making across industries.
- Business Analyst
- Data Analyst or Data Architect
- Market Research Analyst
- Financial Analyst
- Quantitative Analyst
- Operations Research Analyst
Graduates are well-prepared to work in corporate, consulting, financial, and technology sectors, where they can leverage data to solve problems, improve performance, and support strategic initiatives.
For national context on related careers, explore the U.S. Bureau of Labor Statistics Occupational Outlook Handbook profile for Data Scientists.
TESTIMONIALS
The Oiler Experience
Hear directly from students about their experience
at the University of Findlay.
“The Business Analytics program offers a strong career path in today’s data-driven world, with a curriculum that continues to evolve to meet industry demands. A meaningful life to me means continuously growing and using my skills to contribute to others. UF has supported this by providing a well-rounded education, a supportive environment, and experiential learning opportunities.”
financial aid
Cost of Education
Students can earn endowed scholarships in addition to their merit scholarships during their time at Findlay.
opportunities
Clubs and Activities
There are many opportunities outside of the classroom to get involved, including:
The Oiler 10 student-run, faculty-mentored marketing and consulting agency, in which students gain authentic hands-on experience by providing support and solutions to real businesses and organizations. The group also has opportunities to travel and learn from agencies and businesses around the country.
Delta Mu Delta is the exclusive business honor society recognized by the ACBSP that encourages academic excellence of students at qualifying colleges and universities to create a DMD community that fosters the well-being of its individual members and the business community through life-time membership.
The University of Findlay College of Business and Humanities Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business and Humanities faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.
The University of Findlay Organization for the Empowerment of Business Oriented Women seeks to empower business-oriented females by promoting networking, education, and opportunities between any interested students and outstanding industry professionals.
GET STARTED
Explore Your Next Step
Ready to see whether Findlay fits your goals?