College of Business and Humanities
Marketing Emphasis
University of Findlay’s Marketing program prepares students to connect brands with audiences in meaningful and strategic ways within a fast-paced, ever-evolving marketplace.
Overview
About the Program
University of Findlay’s Marketing program prepares students to connect brands with audiences in meaningful and strategic ways within a fast-paced, ever-evolving marketplace. Marketing today goes beyond promotion—it requires understanding consumer behavior, analyzing data, and creating campaigns that drive engagement and measurable results.
Students earn a Bachelor of Science in Business Administration with a Marketing Emphasis, gaining a well-rounded foundation in areas such as digital marketing, market research, branding, and strategic communication. The curriculum emphasizes both creativity and analytics, helping students learn how to interpret data, identify trends, and make informed decisions from the customer’s perspective. Through hands-on projects and real-world applications, graduates develop the skills needed to build strong brands and deliver impactful marketing strategies. The program also offers a seamless transition to University of Findlay’s Master of Business Administration (MBA) for those looking to continue their education.
Program
Highlights
At the University of Findlay, the Marketing program prepares you to create impactful strategies that drive organizational growth and customer engagement.
Valuable Internships
Course Options include Evening and Online Courses
Individualized Attention
College of Business and Humanities
At a Glance
College
College of Business and Humanities
Degree
Bachelor of Science in Business Administration
Format
On-Campus, Online, or Hybrid
Required credits
120+ Credits
Curriculum
Course Requirements
Students earning a Bachelor of Science in Business must complete the following curriculum
The core curriculum consists of required courses grounded in economics, marketing, management, and finance. View the full curriculum in the University of Findlay Undergraduate Catalog.
The emphasis curriculum consists of required courses grounded in marketing, graphic design, social media, and digital storytelling. View the full curriculum in the University of Findlay Undergraduate Catalog.
opportunities
Hands-On Experience
Competing in Digital Marketing Strategy
Students represented the university in a national digital marketing competition, developing strategic campaigns and data-driven recommendations alongside teams from across the country. The experience strengthens creativity, collaboration, analytics, and real-world marketing skills.
Pulse Media
The Pulse Media gives students hands-on experience creating content across print, broadcast, radio, podcasting, social media, and digital storytelling. Through The Pulse, UFTV, and 88.3 WLFC, students collaborate with experienced advisers to produce real content for real audiences while building professional portfolios and media skills.
college of business and humanities
Accreditation
University of Findlay’s College of Business and Humanities is accredited by recognized regional and national bodies, ensuring your degree holds weight with employers and institutions nationwide. Most business programs are ACBSP accredited.
Accreditation status is reviewed on a regular basis. For the most current accreditation information, visit the University of Findlay Accreditation page.