College of Business and Humanities
Business Administration – Marketing Emphasis
University of Findlay’s Marketing program prepares students to connect brands with audiences in meaningful and strategic ways within a fast-paced, ever-evolving marketplace.
Overview
About the Program
University of Findlay’s Marketing program prepares students to connect brands with audiences in meaningful and strategic ways within a fast-paced, ever-evolving marketplace. Marketing today goes beyond promotion—it requires understanding consumer behavior, analyzing data, and creating campaigns that drive engagement and measurable results.
Students earn a Bachelor of Science in Business Administration with a Marketing Emphasis, gaining a well-rounded foundation in areas such as digital marketing, market research, branding, and strategic communication. The curriculum emphasizes both creativity and analytics, helping students learn how to interpret data, identify trends, and make informed decisions from the customer’s perspective. Through hands-on projects and real-world applications, graduates develop the skills needed to build strong brands and deliver impactful marketing strategies. The program also offers a seamless transition to University of Findlay’s Master of Business Administration (MBA) for those looking to continue their education.
Program
Highlights
Pairs Well with Other Subjects
Valuable Internships
Work on Projects for Real Clients
Develop Valuable Marketing Skills
Individualized Attention
College of Business and Humanities
At a Glance
College
College of Business and Humanities
Degree
Bachelor of Science in Business Administration
Format
On-Campus, Online, or Hybrid
Required credits
120+ Credits
Curriculum
Course Requirements
Students earning a Bachelor of Science in Business must complete the following curriculum.
The core curriculum consists of required courses grounded in economics, marketing, management, and finance. View the full curriculum in the University of Findlay Undergraduate Catalog.
The emphasis curriculum consists of required courses grounded in marketing, graphic design, social media, and digital storytelling. View the full curriculum in the University of Findlay Undergraduate Catalog.
opportunities
Hands-On Experience
Students can represent the university in a national digital marketing competition, developing strategic campaigns and data-driven recommendations alongside teams from across the country. The experience strengthens creativity, collaboration, analytics, and real-world marketing skills.
beyond graduation
Careers
A degree in marketing opens the door to a wide range of dynamic careers across industries, where professionals shape brand experiences and drive business growth.
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Social Media Strategist
- Market Research Analyst
- Advertising or Promotions Manager
- Content or Campaign Strategist
- Sales or Account Manager
Graduates are well-prepared to work in corporate, agency, nonprofit, or entrepreneurial settings, using both creative and analytical skills to build connections between organizations and their audiences.
TESTIMONIALS
The Oiler Experience
Hear directly from students about their experience
at the University of Findlay.
“UF’s business program has already prepared me for the real world with just a few semesters under my belt. I’ve learned how to build connections, maintain a strong work ethic, not be afraid to take a big leap, and so much more. I’m forever grateful for what the college has provided me with this far and cannot wait to see what the future holds.”
opportunities
Clubs and Activities
There are many opportunities outside of the classroom to get involved, including:
The Oiler 10 student-run, faculty-mentored marketing and consulting agency, in which students gain authentic hands-on experience by providing support and solutions to real businesses and organizations. The group also has opportunities to travel and learn from agencies and businesses around the country.
Delta Mu Delta is the exclusive business honor society recognized by the ACBSP that encourages academic excellence of students at qualifying colleges and universities to create a DMD community that fosters the well-being of its individual members and the business community through life-time membership.
The Pulse Media gives students hands-on experience creating content across print, broadcast, radio, podcasting, social media, and digital storytelling. Through The Pulse, UFTV, and 88.3 WLFC, students collaborate with experienced advisers to produce real content for real audiences while building professional portfolios and media skills.
From broadcasting, reporting or producing, you will have a number of opportunities to practice your skills throughout UF Digital Media Club which includes the University’s newspaper and television and radio stations.
Marketing Club activities include Extreme Marketing Makeovers – (team competition to develop marketing ideas for small business), SWOT teams – (develop quick solutions for small businesses), assisting small businesses, on-campus activities like Deck the Trees, and more!
The University of Findlay College of Business and Humanities Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business and Humanities faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.
The University of Findlay Organization for the Empowerment of Business Oriented Women seeks to empower business-oriented females by promoting networking, education, and opportunities between any interested students and outstanding industry professionals.
college of business and humanities
Accreditation
University of Findlay’s College of Business and Humanities is accredited by recognized regional and national bodies, ensuring your degree holds weight with employers and institutions nationwide. Most business programs are ACBSP accredited.
Accreditation status is reviewed on a regular basis. For the most current accreditation information, visit the University of Findlay Accreditation page.
