Marketing is more than advertising and promotional items, it is about understanding, developing and promoting a brand.
Regardless of what a company sells, whether it's a product or a service and no matter how big the business is, marketing is a vital function. It ensures that customers are aware of the company and how that company can benefit them.
Marketing students at the University of Findlay gain valuable skills in areas such as personal selling, sales force management, advertising and promotion, product design, marketing research and customer service. With a strong focus on experiential learning, you will have opportunities to work on real projects for real clients.
Hear marketing major Sullivan Sanders' story by watching the video below!
Outside of the Classroom
As a marketing student you'll have many unique opportunities to practice what you learn. From internships to on-campus student organizations, there are a number of ways to put your marketing skills in action. Here are a few ways our students gain valuable experience outside of the classroom:
Students in the University of Findlay's marketing club assist small businesses and on-campus events with marketing needs. They also gain hands-on experience through events and activities such as Extreme Marketing Makeovers (team competitions to develop marketing ideas for small businesses) and SWOT teams (teams developing quick solutions for small businesses).
The University of Findlay College of Business Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.