​​​​Marketing Emphasis​

Marketing is more than advertising and promotional items, it is about understanding, developing and promoting a brand. 

Finding ways to make products and services shine in the spotlight can be exciting and challenging. Marketers work to increase brand engagement, sales and return on investments for the organizations that employ them. Learning to look at things from the customers’ points of view is extremely valuable for any business person in any organization. Regardless of what a company sells, whether it's a product or a service and no matter how big the business is, marketing is a vital business function.

Findlay's marketing graduates have found employment at:

  • AR Marketing
  • Cardinal Health
  • Fastenal
  • Net Jets
  • Cooper Tire & Rubber Co.
  • Crown Equipment​
  • Disney
  • IGS
  • Coca-Cola Refreshments
  • Norfolk Southern​

​Student Experiences

Hear marketing major Sullivan Sanders' story by watching the video below!  ​ 

Program Highlights

  • Pairs well with other subjects - Our program is flexible and pairs well with a number of other subjects, allowing students to individualize their degree to best fit their career goals. Students pursuing the Marketing Emphasis have the opportunity to complement their degree with a minor or double-maj​or in other areas of business which include financeaccounting, ​managementinternational business​, graphic design, English, or communication.​
  • Valuable Internships - Internships are encouraged throughout the program in order to gain practical experience and professional networking.

  • Work on real projects for real clients - With a strong focus on experiential learning, you will have opportunities to build up your resume by working on real projects for real clients. 
  • Develop valuable marketing skills - Develop a meaningful customer focus and strong business, communication, leadership, technology/software and digital marketing skills that will prepare you to pursue a successful career in any industry. Specifically, you will gain valuable skills in areas such as personal selling, sales force management, advertising and promotion, product design, marketing research, and customer service. 

Courses & Curriculum

​At the University of Fin​dlay, we are preparing the next generation of business leaders by providing them with both the foundational skills and in-depth knowledge required to be successful in the world of business. Undergraduate students in the College of Business work towards earning a Bachelor of Science in Business Administration with an emphasis in an area of their choosing. A Bachelor of Science in Business Administration with a Marketing Emphasis from the University of Findlay provides you with a holistic understanding of how businesses function, which will in turn help you meet the marketing needs of a variety of businesses. Click the buttons below to view the courses and curriculum in catalog.

Outside of the Classroom

As a marketing student​ you'll have many unique opportunities to practice what you learn. From internships to on-campus student organizations, there are a number of ways to put your marketing skills in action. Here are a few ways our students gain valuable experience outside of the classroom:

Marketing Club
Students in the University of Findlay's marketing club assist small businesses and on-campus events with marketing needs. They also gain hands-on experience through events and activities such as Extreme Marketing Makeovers (team competitions to develop marketing ideas for small businesses) and SWOT teams (teams developing quick solutions for small businesses).

Dana Scholars
The University of Findlay College of Business Dana Chair/Scholar Program provides business students the opportunity to connect higher education with the real world of business. Dana Scholars are chosen each semester by the College of Business faculty and are recognizes as outstanding students for their academic and leadership skills. Dana Scholars network with and learn from an area business professional who serves as the Dana Chair for the academic year.

The Oiler 10
The Oiler 10 student-run, faculty-mentored marketing and consulting agency, in which students gain authentic hands-on experience by providing support and solutions to real businesses and organization​s. The group also has opportunities to travel and learn from agencies and businesses around the country​​​.​